About Alice

What do you need to know about the writer you’re going to hire? Well most importantly, I love what I do. I love helping people find the voice they can’t quite articulate themselves. And I’ve had a lot of experience helping clients do just that.

I started out as a copywriter for DDB Needham advertising in Dallas, working on a little of everything – print, promotions, radio, video and a tiny bit of TV for clients like Frito-Lay, Stoli, GTE, American Airlines, Lisa Frank and Pepsi.

After five years, I started my own freelance business and worked on a variety of projects for an equally wide range of clients like California Pizza Kitchen, Saturn, Dallas Chamber Orchestra, Chevy’s Mexican Food and Starbucks Coffee Company.

My work for Starbucks led to my hiring and move to Seattle, and life in a corporate studio. There I was responsible for creating and staffing the in-house writing group and developing the voice of Starbucks. In this position, I also wrote, directed and implemented concepts and content for packaging, corporate identity, retail environments and advertising. I led client presentations, managed three writers on a day-to-day basis and up to eight designers, writers and freelancers on a project basis. Whew.

These days I’m working for myself again and doing a really eclectic mix of writing. Explore my work to see what I mean. Bottom line – if you have a project that involves any type of conceptual writing, I’m your gal. And I also happen to be a very easy-going gal with a keen appreciation for timelines and budget. Something my clients keenly appreciate as well.